Right from shops to singers in Singapore, local names are grabbing a great deal of attention because of their uniqueness and talent. Over the years, Lion City has been nurturing the environment for budding designers who have established a household name in the minds of people.
There is always a popular belief that shopping in Singapore isn't just limited to international designer labels and high street brands but also raging up to upscale malls to check out designers who have emerged from the local soil.
Here are top six famous local brands of Singapore that can delight your style sense.
Ong Shungmugam is famous among the local fashion brands and is popularly known for its modern design and interpretation of traditional wear, which ranges from cheongsam, sari or smafu. Designer Priscilla Shunmugam showcases her talent with a mission to challenge way of thinking about Asia's satorial history in modern times and she also pushes the envelope of Singaporean fashion in modern silhouette and batik printed pieces made from vintage kimono fabric.
Where to buy: Ong Shungmugan , 43 Jalan Merah.
In Good Company
Designers Kane Tan and Sven Tan cleverly strategized a typical seasonal dictating fashion that focuses on creating the capsule collection of wardrobe essentials that every woman needs.
In Good Company, sophisticated and classic silhouettes are tailored in such a way that Singaporeans will not think twice to grab IGC brand for themselves.
Where to buy: In Good company ION Orchard,#B1-06, 2 Orchard Turn, Singapore 238801, p. 6509 4786
Charles and Kieth
Founded by siblings Charles and Keith Wong who made their footwear and accessory brand as one of the best choices for Singaporeans by creating affordable footwear styles for each season, the brand also ensures that people get the best. The brand also has become renowned internationally by opening doors to Japan, Macau and Paris .
The brand has even graced the red carpet where Game of Thrones starlet Maisie Williams sported a Charles & Keith evening bag at the Emmy Awards.
Where to buy : 313@Somerset. 313 Orchard Road #02-46/47/48/49, Singapore 238895. +65 6509 5040.
Bugis Junction. 200 Victoria Street #01-06/07/08, Singapore 188021. +65 6338 0537.
Changi Airport Terminal 3. Departure/Transit Lounge North #02-53, Singapore 819664. +65 6446 7283.
Dzojchen is designed by Chelsea Scott – Black hall which is far from an average cookie –cutter fashion label. They have safe, simple designs in favour of duality and paradox. The label cleverly creates a perfect balance between feminity and masculinity and yet is subtle with effortless contemporary pieces.
Aijek is hard to notice and unapologetically feminine. This label is a breath of fresh air amongst the plethora of avant-garde labels in Singapore's fashion scene.
Designer Danelle Woo seems to know exactly what women wants, what they want and pushes out easy effortless and elegant pieces that can be carried out from work to weekend with fashion stunners like the lace maxi dress, monochromic bustier top and two-piece denim suit.
Aijek available at TANGS Orchard, Soon Lee, Sarah B, Trixilini, and Nana & Bird.
Time to sweep away all your conventional notions of jewellery out of the door, with the name Carrie. K. The brain-child of local artisan Carolyn Kan, this handcrafted jewellery brand is strikingly conceptual with an avant-garde take on rings, bib necklaces, cuff bracelets and earrings that make them perfectly wearable and covetable pieces for years to come.