After years of testing various revenue models, Tinder has finally found out the feature that the users are willing to pay for, while using its social media dating app and the feature is - to be able to see who exactly swiped right on their profile, without swiping right back. Tinder had been testing this feature as a part of their paid Tinder Gold subscription tier in selected regions for quite some time now. However, following the feature's introduction in the US market this week, the app just crossed all the obstacles. Tinder achieved the number one spot on Apple App Store's top-grossing chart in just one day, reported TechCrunch.
Tinder Gold is an optional subscription service. It's an upgradeable tier, which costs Tinder Plus users an extra $4.99 a month. (Tinder Plus on its own costs $9.99 monthly.)
Tinder has only rolled out the Tinder Gold option to select iOS users, but it seems like that was enough to push the app to the top of the charts.
The company has taken quite a few monetization efforts previously, which include the option to buy Super Like, which marks your profile, if you buy it, with a blue star for the person who mutually swipes right back. There is also Tinder Boost, which puts your profile at the top of the bunch, so that, you profile gets noticed first when others are browsing for matches.
As one needs to be a Plus member in order to buy Tinder Gold, it's likely that users, who wanted this new "Like You" feature paid the full $14.99 monthly for the upgrade after using the app for free until now. This helped the app to bolster their revenue.
The company said it plans to roll out Tinder Gold on Android from next month. While his new "Like You" feature may lead to more matches and dates, it would be interesting to see how people fare after knowingly swiping right on each other.
Fun fact - a recent Match.com study has said that iPhone owners tend to negatively judge Android users on a first date. Boy, is dating tough!