Apple to unveil next-gen Apple TV in September?

Apple Keynote event, which is slated to be held in September, has been leaked again

Apple's keynote, which is slated to take place in September, has been leaked once again and no, iPhone 8 is not in focus this time. Rather, this time the centre of attraction is Apple's new smart TV which has Apple's 4K resolution and HDR capabilities.

As Bloomberg reported, according to some of its sources, who are "familiar with the matter," said that consumers can expect the Cupertino-based tech giant to reveal their next generation Apple TV at the Apple keynote event, which is slated to be held in September. This new smart TV, by Apple, will not only be equipped with 4K and HDR support but will also be able to manage high-dynamic range too.

The said 4K resolution will provide the pictures on the Apple TV with more details and its HDR capabilities will add on more vivid colours on the screen. It will also incorporate a far greater range of bright and dark shades.

This leak comes in connection with Apple's Chief Tim Cook's statement that he made at the Apple WWDC event in June, this year. Cook had said, "you'll be hearing a lot more about tvOS later this year." He had also added that the forthcoming Apple TV will support Amazon Prime Video sometime in 2017. Amazon Prime Video is an online platform, which carries a lot of 4K and HDR content. It already supports Netflix.

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As per a report by The Verge, Apple will also upgrade its TV app to combined programming and offer users the live content that they want depending on the providers, which have them. For example, shows that are available live via Sling TV or DirecTV Now.

Recently, Apple has also been reported to be investing around $1 billion to create its own video content. The company is getting into the TV game completely equipped, as they have already hired two former Sony executives, Jamie Erlicht and Zack Van Amburg to take care of the huge investment and the company's TV efforts. Apple also has plans of producing HBO's most popular TV series Game of Thrones, state reports.