President Vladimir Putin appealed to what he termed Russians' core values on Friday, the country's national day, as he sought to rally support for a vote on constitutional reforms that could potentially keep him in office until 2036.

The plebiscite will run from June 25-July 1 and, if approved, includes a change that would allow 67-year-old Putin, in power since 1999, to serve two more six-year terms in the Kremlin after 2024, when he would under current laws be obliged to step down.

Vladimir Putin Appealed to Russians' Core Values

FIFA World Cup 2018 opening ceremony
FIFA World Cup 2018 opening ceremony: President Vladimir Putin Reuters

"We have a common historical code, moral foundations... Respect for parents and family (and) love for our soil," Putin said at a flag-raising ceremony in Moscow to mark Russia Day. "As you'd expect, there have been frequent requests to include these fundamental, core principals into the Russian constitution.

I'm sure that the absolute majority of our citizens share and support such a position." With coronavirus curbs limiting his appearances, it was Putin's second public outing in just over a month. He attended a slimmed-down Victory Day military parade on May 9..

The Kremlin has consistently cast the constitutional vote as a broad legislative exercise covering a range of issues that include defining marriage as between a man and a woman and enshrining the rouble as Russia's only legal currency. Months of public television, online and poster advertisements have failed to highlight the fact that the amendments would also allow Putin to run again for president.