At the Mobile World Congress on Sunday in Barcelona, Nokia officially announced its plans to make a comeback into the smartphone industry. The tech giant plans to launch four new models—Nokia 3, 5, and 6, and of course, the much-awaited reboot of the classic Nokia 3310.
According to an in-depth report on PC Mag, "Nokia 3310, which is really a faithful retread of an old favorite with some new and improved features. In terms of the nostalgia factor, it's essentially the mobile phone equivalent of Star Wars: The Force Awakens. It's lots of fun, but basically, the old version tarted up a bit for the modern age." The new version is expected to hit the market in the second quarter of 2017.
Priced at 49 Euros, 3310 was the world's most popular mobile in the 2000s. The original 3310 sold 126 million phones, the 12th best-selling phone model in history. The new version will also have a long battery life, which according to reports are unto 22 hours of talk time and one month of standby time. It also allows web browsing and has a 2-megapixel camera with LED flash.
"It also revives the one-time hit time waster game Snake featured on the original phone, the "Angry Birds" of its day. In a modern twist, fans can now play Snake in Facebook Messenger," a report on Indian Express revealed. "The love for the brand is immense. It gets a lot of affection from millions and millions of people," Nokia Chief Executive Rajeev Suri was quoted saying. The other smart devices launched are Nokia 6 with a 5.5-inch screen, Nokia 5 with a 5.2-inch screen and Nokia 3 with a 5.0-inch screen. These models are priced between 139 to 299 euros.
In 2017, Nokia sold its handset business to Microsoft for $7 Billion and last year, HMD bought the brand Nokia from Microsoft. The rebooted version is likely to create a nostalgic feeling among fans and experts opine that Nokia is likely to capture 5 percent share in the smartphone industry.