To make Singapore an attractive destination for travellers, Singapore Airlines (SIA), Changi Airport Group and the Singapore Tourism Board (STB) renewed ongoing partnership deal on Monday.
All the three parties decided to jointly invest S$33.75 million under the renewed deal. They also decided to put more effort on marketing to promote the lion city as a choice stopover as well as a twinning destination, said a press release, according to Channel News Asia. Previously the focus was only on travellers from specific long-haul markets such as the US and Europe.
The Free Singapore Tour, which provides transfer passengers with a free taste of Singapore's offerings, will also be refreshed as a part of the renewed partnership. Moreover, it will be expanded to include more experiences which travellers generally enjoy such as food tours to sample local fare.
The Free Singapore Tour pulled in 59,000 passengers in 2016, which was 8 per cent higher from 2015, reported the news website.
Other than efficient promotion, the partnership is also expected to broaden the marketing programme to woo business and meetings, incentives, conventions and exhibitions (MICE) visitors.