As per the recently shared data by WhatsApp, Indians make 50 million minutes of video calls every day, which is the highest compared to any other part of the world.
The popular messaging app WhatsApp was already competing against the likes of Hike, Google's Allo and Viber in India and now with the video calling facility, launched in November last year, it has also been pitched against popular video calling apps, such as Microsoft's Skype, Apple's FaceTime and GoogleDuo.
Since the launch, WhasApp has only seen growth in numbers of users using the video call facility on their platform and according to experts, one of the driving forces in its success has been the introduction of a new network in India called Reliance Jio, which offers free promotional Internet data.
As per the company, globally people make around 55 million video calls a day, spending more than 340 million minutes per day over these calls.
WhatsApp presently has around 200 million active monthly users and this is the highest base for the messaging platform that has over a billion active users globally.
In a bid to enhance the engagement on the app, it had recently launched the story feature on its platform that allows users to express their thoughts using pictures and animations and they automatically get removed after 24 hours.
The app is already working on solutions to make it apt for the business purposes as well, and as it says, India will play a "crucial role" in executing the plan.
In February, the co-founder of the Facebook-owned messaging app WhatsApp, Brian Acton met the IT Minister of India, Ravi Shankar Prasad in order to discuss the ways in which WhatsApp could contribute to India's vision for the digital economy.