It may just be a marketing gimmick, but Apple's latest initiative has all the elements to attract the crowd in its stores. The tech giant is planning to mobilize the mass to its stores by arranging educative sessions, dubbed "Today at Apple", which would be organized by experienced professionals and will impart wisdom on a varied list of topics ranging from literature to coding.

This initiative is aimed at building a better engagement between Apple enthusiasts and the brand by providing creative outlets and sessions, completely free of cost. The sessions will be held by experienced Creative Pros, who will make use of the varied products that Apple has to offer in order to educate the participants.

Apple's Senior Vice President of Retail, Angela Ahrendts said: "Today at Apple' is one of the ways we're evolving our experience to better serve local customers and entrepreneurs."

"We're creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins," she added.

So if you are a photography enthusiast getting ready to sharpen your skills via six "How To" sessions at the nearest Apple store, that would cover shooting, organizing, editing and more or if you think you have elevated from all the basic stuffs, you can participate in the photo walks. If you are a coder, you can learn how to tinker around with Swift Playgrounds, which shares the same ethos that professional developers regularly apply in their day to day coding activities.