Huawei Technologies Co Ltd is trailblazing the integration of artificial intelligence (AI) in mobile handset systems and has come up with Mate 10 series, which is one of the first few AI-capable phones after Apple Inc and Samsung Electronics. An executive foresees this innovation as the next battleground in the smartphone competition.
Huawei seeks to secure a spot as a pioneer in the AI-powered smartphone market. Its new flagship smartphones Mate 10 and Mate 10 Pro have AI chipsets and are touted to be more advanced than the competitors.
At the phone's launch in Munich, Germany on Monday, October 16, Tom Chen, Huawei's consumer business group senior director of product marketing says the introduction of AI chipsets in smartphones will kick-start more functionalities and improve the user experience.
"We are entering a new era in the development of smartphones with AI capabilities that will be more pro-active and automatic," says Chen in an interview with The New Paper.
Mate 10 and Mate 10 Pro are expected to perk up the Chinese tech giant's sales record and invigorate its position in the premium department. Since 2016, Huawei has become the world's third-largest smartphone maker, trailing only behind Apple and Samsung.
In the next few years, more companies are expected to jump into the AI-powered phone bandwagon. As of this time, Huawei is working with industry entities like Microsoft, Facebook and Google and independent software developers to craft mobile applications designed to use artificial intelligence.