If rumours are to be believed, Amazon could very well become the next giants of sports broadcasting with the firm set to bid for Premier League rights from the 2019-2020 season onwards.
There is widespread speculation in the industry following positive noises from Amazon Prime's Seattle headquarters that they will bid for the set of three-year packages from the 2019-2020 season.
Amazon are set to become a major player in the next Premier League TV rights auction, which is expected later this year, with the firm regarded as most likely of the digital media giants to bid for Premier League content ahead of Facebook, Google, Twitter and Netflix, as reported by the Dailymail.
With the recent success story of DAZN, a sports subscription streaming platform from the United Kingdom, who since launching last year have already changed how sport is watched in Germany and Japan, and especially in Germany, where they have had significant success, where they hold the rights to the Premier League, things are looking up for streaming platforms who are slowly replacing traditional scheduled programming.
Amazon Prime and Netflix, as it stands, have reportedly already contacted the heavyweight clubs of the Premier League to grant them access in all areas for producing "fly-on-the-wall" documentaries, a format that has proved very popular in the United States.
They have the financial muscle to buy as many match packages as they want, and with that the Premier League will be anticipating another rise in the value of their games.
Amazon's purchase of ATP tennis tournaments will give them experience of handling live sports events on their streaming service platform.
And with Amazon having the financial firepower to buy as many packages as they want, the Premier League will be rubbing their hands, anticipating another rise in the value of their games for which Sky are already paying £11million a match.
This would not necessarily be the case if Sky and the other current rights holders, BT Sport, were the only pay TV operators interested in the live rights as both are very wary of paying above their own valuation.