A veteran singer and a member of Korea's current most popular rookie group grabbed the top spots for male advertising models for the month of September.
According to the Korean Institute for Corporate Reputation, 14.78 million pieces of big data about 50 male brand models were analyzed from August 22 to September 23, a decrease of 30.13 percent compared to 21.16 million in August.
The analysis was based on communication, media, participation, and community indices.
Singer and TV personality Lee Sang Min topped the brand reputation rankings with 965,700, rising by 5.72 percent from 913,436 in August.
The 44-year-old star is currently paying a debt amounting to 6.9 billion which is about US$6 million because of a failed business.
He is currently appearing in many shows including "Mom's Diary-My Ugly Duckling," "Knowing Bros" and "I Can See Your Voice 4."
Following Lee Sang Min is 20-year-old Kang Daniel, the centre of Korean boy band Wanna One who won first place on the TV show "Produce 101" Season 2 last June.
He got a score of 879,372 and is a new entrant in the rankings for male advertising models.
Wanna One debuted in August and has become one of the most in-demand brand endorsers in Korea. Kang Daniel has appeared in many TV shows and has graced magazine covers.
"Lovers in the Moonlight" and "Reply 1988" star Park Bo-gum has been placed third with 737,735. He rose from number14 in August.
"Descendants of the Sun" star Song Joong-ki placed fourth with 644,161 while "Running Man" emcee Yoo Jae Suk is fifth with 578,232.
Those who stand between rankings 6 and 20 are:
6. Ma Dong Seok - 554,487
7. Park Seo Joon - 531,631
8. Kim Rae Won - 488,500
9. Ryu Jun Yeol - 459,188
10. Jung Woo Sung - 417,062
11. So Ji Sub - 404,963
12. Namgoong Min - 392,185
13. Gong Yoo - 377,176
14. Jo Jin Woong - 370,732
15. Jo In Sung - 357,565
16. Baek Jong Won - 330,102
17. Kang Ha Neul -312,297
18. DinDin - 310,258
19. Park Hae Jin - 285,887
20. HaHa - 274,435