Beauty and the Beast rules the roost, tops box-office charts in second week

According to Trade Pundits, the film has raked in $88.3 million in its second weekend.

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Beauty and the Beast
Beauty and the Beast Disney

Disney's Beauty and the Beast is still ruling the roost. After getting a massive start at the box-office with an $350 million worldwide on its opening weekend, the film is topping the charts in its second week too. According to Trade Pundits, the film has raked in $88.3 million in its second weekend. The film declined just 49 percent from its opening weekend.

"The Beauty and the Beast weekend is one for the record books as the fourth-largest second weekend of all time, trailing only Star Wars: The Force Awakens at $149 million, Jurassic World at $106 million, and Marvel's The Avengers at $103 million," Huffington Post reported.

Other films that are competing for the BO slots are Lionsgate's rebooted Power Rangers opening with $40.5 million this weekend, Sony's space-thriller Life with a moderate $12.6 million and Warner Bros' action-comedy Chips failing to make a mark with a disappointing $7.6 million.

The report further added that live action film is already "55th on the all-time domestic list at $317 million. It's the fourth-largest 10-day domestic total ever." In another trade report on Deadline, it stated, "Overall in Europe, BATB was No. 1 for the weekend in all markets with the exception of Turkey and Ukraine. Across Latin America, it's tops in all territories. In Asia, Kong: Skull Island muscled in on No. 1, with BATB maintaining that spot in Australia, Hong Kong, Korea, Singapore and Taiwan."

Made with a budget of $160 million, "Beauty and the Beast" is directed by Bill Condon and stars Emma Watson and Dan Stevens in the lead. The film is a recreation of Disney's 1991 Oscar-winning animated classics. They have previously released other fairy-tale inspired films like Alice in Wonderland, Cinderella, Maleficent and last year's The Jungle Book.

"Nostalgia is a very powerful driver for these films. What's exciting here is there is an opportunity to see these beloved stories in a way that's never been seen before, but you get to build that on the foundation of something that's very familiar," Dave Hollis, head of distribution for Disney, was quoted saying.

This article was first published on March 28, 2017