IU Rises to Second Place to Beat Blackpink, Im Young Woong, Kang Daniel in Singer Brand Value Ranking

RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook's boy band BTS has held on to the numero uno spot in the brand reputation rankings for the month of February. Solo artist IU and trot singer Im Young Woong are in the second and third places, respectively, in the list released by the Korean Business Research Institute.

IU Rose Beat Blackpink, Im Young Woong, Kang Daniel
IU Rose to Second Place to Beat Blackpink, Im Young Woong, Kang Daniel in Singer Brand Value Ranking. Instagram

The Undisputed King
The undisputed King BTS has garnered a brand index reputation of 13,215,433 for February. Week after week, the most popular boy group of South Korea has retained the spot as it continues to win the hearts of new fans across the globe.

A Massive Increase
Solo artist IU has taken second place with a brand index reputation of 13,215,433. It means the singer's popularity rose by 68.80 percent compared to the previous month. Trot Singer Im Young Woong has landed in the third position with a brand index reputation of 8,654,221, while Blackpink has scored 6,149,244 to occupy the fourth place in the ranking.

Singer and entrepreneur Kang Daniel is at fifth place with a brand index reputation of 4,912,957, an increase of 149.99 percent compared to January. Young Tak, who has taken sixth place, had almost beaten Kang Daniel by scoring 4,891,958.

He is followed by Lee Chan Won. He has scored 4,240,567 to secure seventh place, while NCT is in eighth place with a brand index reputation of 4,037,059. Sunmi and IZ*ONE is in the next two positions by garnering 3,767,286 and 3,337,401, respectively.

Here are the Top 30 Ranking"

1) BTS
2) IU
3) Im Young Woong
4) BLACKPINK
5) Kang Daniel
6) Young Tak
7) Lee Chan Won
8) NCT
9) Sunmi
10) IZ*ONE
11) TWICE
12) SEVENTEEN
13) Oh My Girl
14) Kim Hee Jae
15) GFRIEND
16) Song Ga In
17) EXO
18) Lee Seung Gi
19) Jung Dong Won
20) Chungha
21) MAMAMOO's Hwasa
22) Girls' Generation's Taeyeon
23) Jessi
24) Red Velvet
25) Jang Min Ho
26) Punch
27) Park Jin Young
28) Ben
29) Red Velvet's Joy
30) Na Hoon Ah

On a monthly basis, the Korean Business Research Institute comes up with a comprehensive report on brand reputation based on media coverage, consumer participation, interaction, and community indexes of the popular Korean stars using big data.

Related topics : BTS
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