BTS' Jimin has held on to the top place for the 31st consecutive month in a row. 2PM's Junho rose to second from third place while BTS' V has slipped to the third position in the list released by Korean Business Research Institute.
Jimin has scored a brand index reputation of 5,772,316, a participation index of 1,263,266, a media index of 1,148,795, a community index of 1,802,504 and a communication index of 1,557,750. Compared to the previous month, his overall score has come down.
Last month, his brand index reputation stood at 6,416,266.
2PM's Junho has scored a brand index reputation of 4,536,876, a participation index of 1,082,924, a media index of 1,014,975, a community index of 1,068,242, and a communication index of 1,370,735. Last month, his overall index stood at 3,743,920.
BTS' V has taken third place and Junho beat him by a margin of 28,536. The septet's brand index reputation for July stands at 4,508,340. It has scored a participation index of 1,065,541, a media index of 978,986, a community index of 1,164,164, and a communication index of 1,296,820.
With a participation index of 1,122,903, a media index of 1,006,561, a community index of 928,537, a communication index of 1,296,820, and a brand index of 4,354,821, ASTRO's Cha Eun Woo has narrowly missed the opportunity to replace V in the fourth position.
5 to 10th Positions
BTS' Jungkook and Jin are in the fifth and sixth positions in the list with a brand index reputation of 4,157,246 and 3,361,719, respectively. They are followed by Super Junior's Kim Heechul whose brand index reputation stands at 2,705,306.
BTS' RM, Suga, and Bigbang G-Dragon are in the next three positions with a brand index reputation of 2,084,760, 2,029,449, and 2,005,304.
While BTS' Jimin remains unbeatable, 2PM's Junho has pushed down V to third place in the boy group member brand reputation rankings.
The Korean Business Research Institute comes up with a comprehensive report on brand reputation based on media coverage, consumer participation, interaction, and community indexes of the popular Korean stars using big data.