The live feature of Facebook is now one of the most popular features of the social networking site. Daily vloggers to random users, everyone uses this feature to experience smooth and easy communication.
Now to give the publishers additional control and flexibility over their broadcasts, Facebook has rolled out a new feature related to the Facebook live, which enables users to go live through a web browser to Pages. Also there will be a new role of a "Live Contributor" in the Pages, which will allow the admins to designate specific individuals to go live on behalf of a Page.
"A variety of broadcast types - like daily vlogs - benefit from an easy, stable camera setup, and bringing Live to laptops and desktops will make this style of broadcasting easier," an official statement said on Wednesday.
"Live Contributor gives contributors the flexibility to stream great live content from a mobile device on behalf of a Page whenever it happens, while allowing the Page admin to maintain security and control over their Page," Facebook explained.
To better understand how these will work, Facebook is rolling out video metrics in the coming weeks to give insights to the celebrities. These video metrics will be available for profiles with 5,000 or more followers. It will provide information like, total minutes viewed, total number of views, and total engagement -- reactions, comments and shares. It will also display aggregate information over seven, 30 and 60-day periods.
Facebook recently introduced a series of cross-posting features to help publishers reach audiences across different Pages. Also, the users, who want to share the video, can now do it with the new permalink feature, that directs people to a Page's video content.
Along with it, Facebook is now giving an update for the app, in which users will be allowed to pin a comment to their videos in order to highlight it. The social networking site has also extended the capabilities, allowing a publisher to post the recorded video to multiple Pages at the same time in the latest update.