After tech giant Google miserably failed in the area of smart glasses, now it's Apple Inc that tries its its luck in the same area. A fresh development claims that Apple is currently working with Carl Zeiss to make its first augmented reality glasses and may release it as soon as this year only.
Tech blogger Robert Scoble posted about this development on Facebook and claimed that he got this piece of information from a Zeiss employee. "Apple and Carl Zeiss AG are working on a light pair of augmented reality/ mixed reality glasses that may be announced this year. (I thought it was next year but now that I saw this I believe it will happen this year)," Scoble wrote.
Scoble also added that Zeiss did not display any mixed reality glasses in the CES 2017, despite placing a booth in the augmented reality section as the Apple partnersship is still a work in progress.
Apple CEO Tim Cook had earlier said that the company is focusing more in AR instead of virtual reality and investing a lot in AR research. In November last year, Bloomberg reported that Apple was considering expanding into wearable glass headsets and has talked about the project with potential suppliers. Apple could have struck a deal with Zeiss, and a mixed reality wearable headset is now in the offing.
Google discontinued Google Glass and closed the social media account linked to the device earlier last year, ending its attempt to popularize the expensive devices with consumers.