Who is Richard Heart? Cryptocurrencies Tumble After SEC Files Lawsuit Against Prominent Influencer

The lawsuit accuses Richard Heart of using a substantial portion of the proceeds to purchase luxury items including a 555-carat black diamond and McLaren Sports car.

Richard Heart, a prominent crypto influencer and entrepreneur, is facing a significant legal challenge from the U.S. Securities and Exchange Commission (SEC). The SEC alleges that Heart conducted unregistered offerings of "crypto asset securities," raising over $1 billion from investors through his crypto projects, Hex, PulseChain, and PulseX. The lawsuit accuses him of using a substantial portion of the proceeds to purchase luxury items, which has led to the tumble of certain cryptocurrencies associated with his projects.

Richard Heart

Who is Richard Heart?

Richard Heart, also known as Richard Schueler, is an American-born entrepreneur who currently resides in Finland. He gained fame through his YouTube channel, where he has been promoting his crypto products, including the Hex token and its sister product, PulseChain. He is known for his exemplary knowledge about Crypto industry and for his early involvement in blockchain technology. He is also considered as one of the pioneers in the field. Heart has also been involved in other businesses, such as owning The Manor Golf Club in Britain and being a director at ICONOMI, a venture capital firm focused on blockchain startups.

The Accusation Against Him

The SEC's lawsuit against Richard Heart alleges that he conducted unregistered offerings of "crypto asset securities" through his projects, Hex, PulseChain, and PulseX. The offerings raised more than $1 billion from investors. The SEC contends that Heart marketed his products as a pathway to great wealth, claiming that Hex was designed to be the highest appreciating asset in history. However, the agency accuses him of diverting at least $12 million of the proceeds to purchase luxury goods, including $534,916 McLaren and $314,125 Ferrari Roma sports cars, luxury watches, and a 555-carat black diamond called The Enigma, which is purportedly the world's largest.

The SEC also claims that between December 2019 and November 2020, Heart accepted over 2.3 million Ethereum valued at around $678 million in exchange for Hex tokens. However, the agency alleges that a significant portion of these transactions were "recycling" transactions, which artificially inflated trading volume and demand. The SEC's director of the Fort Worth regional office, Eric Werner, asserts that Heart defrauded investors by spending their crypto assets on lavish purchases.

Cryptos Tumble

The news of the SEC's lawsuit against Richard Heart and his crypto projects had an immediate impact on the cryptocurrency market. The prices of the associated tokens, including HEX, PLS, and PLSX, plummeted following the announcement. On the day of the news, HEX fell by 24%, PLS by 25%, and PLSX by 42%. The market's response reflects the significance of the legal action against Heart and its potential implications for investors and the broader crypto industry.

What Next?

As the SEC continues to crackdown on the crypto industry, other companies and individuals may face similar legal challenges in the coming months. The regulatory landscape surrounding cryptocurrencies remains complex, with ongoing debates about the classification of various tokens as securities. While the recent ruling on XRP provided some clarity, it is clear that the SEC remains committed to enforcing securities laws and protecting investors.


Richard Heart's legal battle with the SEC highlights the regulatory challenges faced by the crypto industry. The accusation of conducting unregistered offerings and misusing investor funds has led to a tumble in the prices of associated cryptocurrencies. As the SEC intensifies its scrutiny, it is essential for both industry players and regulators to work together in creating a regulatory framework that ensures investor protection while fostering innovation in the rapidly evolving world of cryptocurrencies.

This article was first published on August 1, 2023