Trump Meme Coin Soars 600% Before Crashing 40% Amid $4.38 Billion Market Loss as Melania Token Gains Momentum

The cryptocurrency market experienced intense volatility this week as the Trump Meme Coin ($TRUMP), a token launched by President-elect Donald Trump, nosedived nearly 40% shortly after an extraordinary 600% rally in its first 36 hours.

$TRUMP debuted on Saturday at $10 and quickly soared to $70 by Sunday, amassing a market capitalization of $15 billion. This dramatic rise captured the attention of crypto enthusiasts, with many seeing it as a potential game-changer. However, the euphoria was short-lived. Early Monday morning, Melania Trump launched her own cryptocurrency, the Melania Meme Coin ($MELANIA), which immediately shifted investor interest.

The launch of $MELANIA triggered a sell-off in $TRUMP, causing its price to fall to $53.12 by Monday morning. Its market cap dropped to $10.62 billion, marking a sharp decline in value. Meanwhile, $MELANIA quickly gained traction, trading at $11.22 within hours of its debut, with a market cap of $2.15 billion. The first lady announced her coin on social media, stating, "The Official Melania Meme is live! You can buy $MELANIA now." Her tweet included a link for purchase, sparking significant buzz.

Melania coin
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Both tokens have generated intense debate. Supporters of $TRUMP view it as a symbolic step towards a pro-crypto administration. Trump has previously expressed support for cryptocurrency and has pledged to implement policies favorable to the digital asset space. In contrast, critics warn of potential ethical and legal concerns surrounding meme coins tied to political figures. They argue such tokens could be misused as tools for foreign influence or by special interest groups seeking political favors.

Despite these criticisms, the tokens have become a cultural phenomenon, reflecting the growing influence of meme coins in the crypto market. These digital assets, often backed by celebrity or political figures, have seen explosive growth in recent years, fueled by social media buzz and speculative trading.

The rapid rise and fall of $TRUMP and the sudden popularity of $MELANIA highlight the volatility and speculative nature of the cryptocurrency market. While some investors have reaped significant short-term gains, others have faced steep losses. A $10,000 investment in $TRUMP at its peak could have turned into $70,000 in just 36 hours but dropped to $53,000 soon after.

The crypto community remains divided on the long-term impact of these tokens. Many see them as speculative distractions, while others believe they symbolize a new era of mainstream crypto adoption. As the market continues to evolve, the fate of $TRUMP and $MELANIA will serve as a litmus test for the viability of meme coins tied to high-profile figures.

For now, the cryptocurrency world watches closely as these tokens navigate the uncharted waters of political and financial influence. Whether they succeed or falter, they have already left a mark on the ever-dynamic world of digital assets.

This article was first published on January 20, 2025
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