The Japanese instant noodles company Nissin has now been forced to apologise for the campaigns which featured two Japanese gems Kei Nishikori and Osaka.
The young man, who has idolised Federer, handed him his first defeat in Melbourne in two years. Federer was ousted 6-7 (11-13), 7-6 (7/3), 7-5, 7-6 (7/5) at the Rod Laver Arena.
Andy Murray conceded to the press ahead of the Australian Open that he is in a lot of pain and the grand slam in Melbourne could well be his last tennis tournament.
The 37-year-old American achieved her victory over sister Venus in the final two years ago while eight weeks pregnant with her daughter Alexis Olympia.
Federer faces a tricky test against world number five Alexander Zverev in Saturday's semi-final in London. Here's how you can watch the match live on TV, online.