Taylor Swift's latest music video single "Look What You Made Me Do" is driving fans crazy. The MV is ruling the internet, quite literally. It has even dethroned Adele's Hello which holds a record 27 million views in the just 24-hour time span. Swift's new single just broke the record by garnering 31 million views in the same span, according to Variety.
The MV was unveiled at the MTV Video Music Award 2017 on Sunday and has set the social networking platforms on fire even since then.
A report on Variety wrote, "In less than 24 hours, the self-mocking clip has racked up more than 31 million views, the most-viewed music video in that time span so far this year. At its peak, the video was attracting 3 million views per hour, surpassing both the year's biggest musical debut "Despacito" and Adele's "Hello"."
Director Joseph Kahn acknowledged the same news on his twitter handle and wrote, "39 million youtube views in 24 hours. World record. YOU DID IT. You are all amazing. THANK YOU." The music video features Swift is a badass zombie avatar leading a squad of female robots, a sexy bank robbery and of course the snake queen. The lyrics seem to have many sarcastic digs at many people in the industry—among which the most famous one being the Kim-Kanye family. Twitteratis believes that the lines "I don't like your little game, don't like your tilted stage", might be a direct hit at the couple.
BBC reported that Look What You Made Me Do was played more than eight million times on Spotify on its first day and the lyric video attracted 19 million hits. The three-day total download is reported to be 245,900. The music video now sits at 52 million views on the Youtube site.
Of course, the track is leading the charts on Apple Music, Spotify U.S., Global Top 50, and Amazon Music charts.