Microsoft on Monday revealed that it will now allow its customers to use its cloud technology on their own servers. The move by the company came as a part of their efforts to refocus its product line to be in competition more effectively with rivals like Google and Amazon.Inc.
"One of the key differentiations we have with Azure versus our two biggest competitors in the cloud platform space is our ability to support true hybrid solutions," Judson Althoff, Microsoft's executive vice president of worldwide commercial business, told Reuters.
Microsoft is trying to be exclusive among its customers, who cannot or do not want to move all their operations to the hugely shared data centers that are collectively known as the cloud.
"We've seen a lot of pent-up demand from end-user customers as well as third-party providers who are anxious to deploy this solution. I anticipate that this offering will provide a significant boost to Microsoft's overall cloud business," said Gartner analyst Ed Anderson.
In this process, Dell EMC, Lenovo Group Ltd, and HP will provide the servers and equipment that are needed to run the services.
Other than that Microsoft also announced Microsoft 365. It would let the customers buy the Office 365 productivity suite, Windows 10 and other services in one single bundle.