The brand reputation chart for the month of January is out and the lead stars of the popular tvN series "Goblin" namely Gong Yoo and Kim Go Eun topped the brand reputation chart. Meanwhile, "Moonlight Drawn by Clouds" star Park Bo Gum grabbed the number three spot on the list.
"Goblin," which is also known as "Guardian: The Lonely and Great God," became one of the most popular TV dramas for the month of January. It ended this month with some impressive TV ratings and an amazing soundtrack. Other than captivating plot, star studded cast including Gong and Kim increased the popularity of the 16-episode run tvN series.
According to data from the Korean Corporate Reputation Institute, as cited by OSEN, the two stars of the series nabbed the first two spot in the brand reputation chart for the month of January. The brand reputation list is made using the data of South Korean stars and a research organization analyse various data points which include media coverage, social activities, communication and participation values, and also consumer behaviour.
In the brand reputation chart for the month of January (For the period of Dec. 19, 2016 - January 20, 2017) Gong Yoo topped the brand reputation list with nearly 7.2 million total reputation index level. Meanwhile, the co-star of Gong in "Goblin" Kim nabbed the number two spot with brand reputation index level of 7.1 million and she was followed by "Moonlight Drawn by Clouds" star Park Bo Gum with brand reputation index level of 4.5 million.
Other stars who were also included in the list are Yoo Jae Suk, the cast member of "Running Man" is at number four, while the "Descendants of the Sun" actor Song Joong Ki nabbed the fifth position. Jun Ji Hyun, Baek Jong Won, Kim Tae Hee, Kang Dong Won and Lee Min Ho, are the rest five of the said list's top ten.