Pam Keith, who ran for Congress in Florida's 18th District, has gone viral on social media after netizens noticed a familiar setting in the background of the Democratic candidate's New Year's Day post.
On Jan. 1, Keith took to Twitter to announce her news-breakdown show, "But What It Really Means Is" to her 127K followers. "Hi, I'm Pam Keith," she said in the minute-long video clip shared on her verified Twitter handle.

"I'm a former Democratic nominee for the U.S. Congress, an attorney, a former U.S. Naval Officer, the daughter of a diplomat who has lived a lifetime of a corporate life and is now a bold, progressive, unafraid to speak truth to power," she added.
Happy New Year!!!🥳ðŸŽ
— Pam Keith, Esq. (@PamKeithFL) January 1, 2021
___
We made it, and guess what?
I have some new and exciting news that will be a game changer in 2021.
___#HappyNewYear #Patreon #ProgressiveWomen #PatreonCreator #CurrentEvents #WomenWhoLead #2020Election #SocialDistancing #Covid19News pic.twitter.com/nnDLbbwF09
In the video, Keith appeared to be talking from her study as a bookcase could be seen in the background, complete with multiple shelves and books.
Although the post was shared a little over a month ago, eagle-eyed social media users noticed striking similarities between the bookcase in Keith's post to a vintage bookshelf-themed shower curtain available on Amazon for $16.60.
Wow. h/t @BidenLs pic.twitter.com/fdZyUe8vzN
— Jack Posobiec 🇺🇸 (@JackPosobiec) February 9, 2021
https://t.co/fQGMaA8h5r pic.twitter.com/unpPvuqzqx
— Biden Voters Posting Their L's Online (@BidenLs) February 9, 2021
Twitter Reactions
The tweet has since gone viral, garnering thousands of retweets and likes on the platform and has racked up hundreds of comments with some users speculating whether Keith was recording the video from her toilet.
"She's filming from her toilet?," wrote one user, while another commented, "She's doing this while sitting on the can."
She must be doing this from her toilet
— Rep Lauren Boebert's Glock (@Investor4201) February 9, 2021
Meanwhile other users drew attention to the giveaways, which includecreases in the bookshelf and the movement of the books. "You can see the books swaying in the bottom right," a user opined.
Look st the crease... she smart pic.twitter.com/6Pbnlc8XtZ
— Cevy (@PatriotCevy) February 9, 2021
The best part is, if you watch closely you can see the "books" flutter a bit!
— AmericanNomad (@NellsTacos) February 9, 2021
It sways in the video. Watch it. Bottom right. 🤣
— B Storm (@BStorm80) February 9, 2021
One user even claimed the incident was predicted by The Simpsons:
— My name Jeff (@unluckynumber11) February 9, 2021
This is not the first time the shower curtain has been used by a politician to fake a background. In January, Erin Elmore, a former member of former President Donald Trump's campaign team and a contestant on the third season of The Apprentice used the same backdrop during an interview with Sky News Editor Adam Boulton.
Check out the bookshelves* behind MAGA loyalist and Turning Point USA contributor Erin Elmore.
— Kendall Brown (@kendallybrown) January 13, 2021
*sorry, did I say bookshelves? I meant cheap shower curtain Erin bought to make it look like she actually reads 😂😂 https://t.co/0JTe93ECkG pic.twitter.com/wmMRzFBGgh