Apple intensifies its efforts for its iPhone devices by releasing a new batch of advertisements that are way too blatant and honest. Three new 15-minute ads are clearly conveying a message luring Android minions to ditch their phones and switch to iPhone.
Apple disses Android
Apple has started to let out a string of ads for iPhone encouraging Android phone owners to abandon their devices and jump aboard the Cupertino firm's smartphone brand. Apple's message is incredibly straightforward leaving no chance for any viewers to read between the lines. It is dissing its strongest rival Android for its vulnerabilities on so many levels: security, speed, and convenience.
The first ad titled "Contacts" show how easy it is to transfer contacts from Android phones to iPhone. The second titled "Smooth" portrays the rival's performance to be stuttering, opposite to iPhone's smooth user experience. The third ad titled "Security" shows how massive the iPhone's protection that burglars cannot even break in.
On its website, Apple explains how the transfer happens, saying "There's no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store, and it securely transfers your content for you. That means things like your photos, videos, contacts, calendars, mail accounts, message history, and free apps — including Google Apps. And you can trade in your old smartphone, if eligible, for credit toward your new iPhone".
Apple has been doubling its efforts to promote its products on the global scale. Business Insider explains that the company needs to keep up with the growing competition in the market. iPhone is only second to Samsung's Galaxy series in terms of sales so it needs to attract potential device owners in this fluid industry.
Last week, YouTube released the first batch of iPhone ads showing how problematic iOS rivals could be in terms of privacy. Below is one of the three new ads the company released on YouTube:
This is not the first time Apple is mocking a rival's performance through an ad campaign. A few years back, Apple made fun of Microsoft's Windows performance comparing it so Macs.