Why Publishers are Turning to this AdTech Vendor for Optimal Engagement and Revenue

Video monetization has become increasingly popular among publishers, as the video streaming app industry is projected to reach over $150 billion by 2026. With such promising numbers, it is understandable that publishers want a piece of the pie and are actively seeking out video monetization platforms. However, before jumping into this arena, it is essential to understand how to monetize content and who to entrust with the process.

Publishers must find the right adtech vendor to maximize their video monetization potential. The vendor must have the technology and resources to ensure that the ads are relevant to the audience, non-intrusive, and seamlessly integrated into the video content.


When choosing an adtech vendor, publishers should consider several factors. Firstly, publishers should evaluate the vendor's targeting capabilities. The vendor must have the ability to target ads based on factors such as demographics, interests, and behavior. This ensures that the ads are relevant to the audience, increasing the chances of conversions.

Publishers should also consider the vendor's reporting and analytics capabilities. The vendor must provide publishers with real-time data on ad performance, including metrics such as click through rates and conversion rates. This allows publishers to optimize their video content and ad strategy based on data-driven insights. This is where adtech vendors like Truvid come in. This Israel-based video-exchange technology company is empowering publishers by providing them with unique video monetization solutions: a) high end video tech options; content powerhouse; modular video units, and AI content creation.

What's in it for Publishers?

Truvid offers premium video technology that is designed to help publishers monetize their revenues. The technology is AI-driven and offers advanced reporting features that provide valuable insights. The video unit collection is highly engaging, and the usability is publisher friendly with dedicated support.

One of the key features of the technology is its ability to generate instant revenues. It helps publishers monetize their content from the first impression, delivering engaging video experiences that connect to an advertising marketplace. The company's solution also reduces complexity and cost, replacing all scattered technologies with a comprehensive video solution that delivers superior video experiences.

Another important aspect of the technology is the professional content library, which provides access to over 1 million videos in 28 languages and over 25 top channels. The content is professional-only, filtered, and pre-licensed, with over 2,000 original videos added daily. In addition, the company's AI-powered video creation tools allow publishers to improve engagement and increase audience consumption. They can spotlight their latest and greatest content and create engaging Glimpse compilations from multiple videos without the need for external editors or professional resources.

The company's engaging unit collection is also designed to deliver the highest ROI. The unique mobile discovery unit increases mobile video engagement, and the high-impact units enhance website performance.

Overall, the company's premium video technology offers an all-in-one solution that helps publishers monetize their content, reduce costs, and increase engagement. With its AI-powered insights and advanced reporting features, engaging video unit collection, professional content library, and innovative video creation tools, the technology is a game-changer in the industry.


Video monetization is a promising revenue source for publishers. However, finding the right adtech vendor is crucial to maximizing video monetization potential. Publishers should consider factors such as ad formats, targeting capabilities, ad placement options, and reporting and analytics capabilities when choosing a vendor. By doing so, publishers can ensure that their video content generates revenue while providing a seamless viewing experience for their audience.