Brands strive to be the best in the market, and customers strive to pick up the best brands available in the market. Therefore, customer-centric brands play a crucial role as they offer high-end services to customers which eventually increase the brand value in the market. Bringing innovation by offering competitive differentiation is of utmost importance, and executing this strategy brilliantly is Megan Shears and Anthony Agyeman's health and wellness brand 'Vegan Gummies'. Offering value to customers, the wellness brand is touted to be the most preferred brand among health and fitness enthusiasts.
If one observes minutely, the success of a brand depends on innovation and competitive differentiation. In simple words, the uniqueness of a brand that is beneficial to the end-users is of utmost importance. That's where 'Vegan Gummies' races ahead of the existing health brands in the market. With a completely organic approach, the wellness brand has ensured meeting the vitamin requirements of the human body in the best way possible. Unlike vitamin tablets, this wellness brand creates gummies that are free from harmful substances. Many might not be aware that most of the vitamin tablets available in the market are derived from animals.
Among many ingredients, gelatine is the most common animal ingredient used in vitamin supplements. It is made from boiling hooves, pigs, cows and goats, and is said to have complications in the long run. On the contrary, 'Vegan Gummies' are gluten-free, GMO-Free, gelatin-free, and most importantly are 100% vegan. With no artificial sugar and preservatives, the brand has been raising awareness about its products effectively. Taking a different route, 'Vegan Gummies' is said to be a futuristic brand that is building its reputation in a meaningful way.
Speaking about its USP, Anthony and Megan stated, "We strongly believe that vegan life is the best life in terms of sustainability and longevity. When we say flourishing life, it is veganism that comes to our picture. The products of our brand are made keeping in mind by not harming other living creatures. We are living in a world where every action has a reaction. As much as human health, even the health of other creatures is of importance to us." And through 'Vegan Gummies', the founders are making it clear that the products are made with love with its total focus on the overall wellbeing of an individual.
Currently, 'Vegan Gummies' has various products like CBD, Biotin, Melatonin, and Women's Multi-Vitamin. Lastly while concluding, the duo urged everyone to save the lives of the animals. The mutual love and admiration Anthony and Megan have for animals brought them together to launch this brand. Raising their voice against animal cruelty, 'Vegan Gummies' is rightly maintaining a balance between an individual's physical, mental, emotional, and social wellbeing.