Snapchat, struggling financially has launched its new 'improved' Snapchat revolving around relationships using its video-platform.
Until now, social media has mixed photos and videos from friends with content from publishers and creators, producing content with some strange side-effects like fake news.
Hit by fake news wave, the new Snapchat has separated the social from the media, which means that the Chats and Stories from the friends are on the left side of Snapchat, and the stories from publishers, creators, and the community are on the right.
The new Friends page to the left of the camera displays best friends first depending on the frrequency of your communication with them. It said:"Now your Friends will be listed in the order that you want to talk to them. It might take a little while for the Friends page to learn the best way to display your Friends, but the results are worth it!"
The new Discover page to the right of the camera will feature news stories from publishers, creators, and the community. Subscriptions will remain at the top, followed by other stories placed depending on your interest.
"Over time, Discover will become uniquely personalized for you. While the Stories on Discover are personalized algorithmically, our curators review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalization provides the best content experience on mobile," said Snapchat, which is desperate to revive its business model ever since its listing since March.
"Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content - while addressing many of the problems that plague the Internet today," said Snap Inc CEO Evan Spiegel.
Snapchat parent company Snap Inc. posted a net loss of $514.6 million in 2016, and its losses have been widening in recent quarters. The company has admitted several times that it "may never achieve or maintain profitability," as it plans to continue investing heavily in its business.
"We began commercial operations in 2011 and for all of our history we have experienced net losses and negative cash flows from operations," Snap said in its regulatory filing with the SEC for its IPO listing earlier this year. Snap reported a net loss of $372.9 million in 2015.