Samsung reveals Galaxy Fold 2 at secret CES meeting, calls it 'Galaxy Bloom'

The Samsung Galaxy Fold 2 seems to have an official name now and it is going to be called the Galaxy Bloom

We know that Samsung has been working on a successor to its foldable smartphone the Galaxy Fold. The company is also rumored to be launching it alongside the Galaxy S11 aka Galaxy S20 flagship lineup at a special UNPACKED event on February 11 in San Francisco.

Most of the rumors and leaks so far suggest that the purported Galaxy Fold 2 could be a foldable clamshell phone, a form factor that Samsung itself teased in a concept video back in October 2019. Now, it seems that the clamshell foldable smartphone from Samsung is real, with the South Korean electronics company reportedly revealing a device called Samsung 'Galaxy Bloom' to select attendees at a secret meeting at CES 2020 in Las Vegas.

Galaxy Fold 2 will be called Galaxy Bloom

Samsung Galaxy Fold 2
Samsung Galaxy Fold 2 concept

According to a new report coming out of South Korea, 'Galaxy Bloom' will be the device's official name which will be used when the phone launches and hits the stores, and not the Galaxy Fold 2 as we had previously thought.

The report claims that Samsung CEO DJ Koh explained to the few in attendance that the company drew inspiration for the Galaxy Bloom's design from French cosmetics company Lancôme, known for its clamshell-style powder cases.

Samsung's choice of design and name

Samsung specialist website SamMobile suggests that the clamshell design was chosen for the phone because the Galaxy Bloom will be targeted towards young females, who are already familiar with this form factor, having used clamshell make-up cases.

The new name was previously considered a codename. However, it makes sense for Samsung to call the upcoming phone Galaxy Bloom in order to position it as a different device from the Galaxy Fold phablet. Also, the 'Bloom' moniker is quite attractive and intelligent, considering the phone opens from a folded position just like a blooming flower. The wallpaper used on the phone in a blurry leaked photo is also highly supportive of the new name.

A glass screen is always better than plastic

Interestingly, it's not just the name that is different from the Galaxy Fold. The same report also states that the Galaxy Bloom will not sport a 'plastic screen' like the original Galaxy Fold, but will be covered by a new Ultra-Thin Glass that Samsung has been working on.

This piece of information is something that we have already heard and the glass screen will supposedly make the phone more durable and scratch-resistant than the Galaxy Fold, according to earlier reports. For now, that's all the information we have about the device. The technical specifications like processor, memory and cameras still remains a mystery, but we will get to know that very soon.

This article was first published on January 10, 2020
Related topics : Samsung