Markato: Revolutionizing Asia's B2B Wholesale Marketplace


In the dynamic landscape of Asia's B2B marketplace, Markato emerges as a beacon of innovation, reshaping how retailers connect with global brands. Launched with a vision to transform the wholesale industry, Markato is an online platform uniquely tailored for independent retailers across Asia. The genesis of Markato is marked by the entrepreneurial spirit of Brian Lo and Martin Li, who identified the gap in the market for a streamlined, cost-effective conduit between retailers in Asia and premium independent brands primarily from the US, Europe, and Australia.

Markato's mission transcends mere transactions; it's about fostering a community where retailers can quickly and efficiently access a curated selection of global brands. This is evident in their significant seed-round funding achievement, a testament to investor confidence in their innovative approach. As a platform, Markato is not just a marketplace but a comprehensive solution addressing the challenges of cross-border payments and logistics. By integrating these functionalities, Markato simplifies the otherwise complex web of international wholesale trade.

What sets Markato apart is its commitment to reducing operational barriers. Retailers benefit from a 20% reduction in transaction and logistics costs thanks to Markato's streamlined processes. The platform's forward-thinking features, like the 60-day Buy-Now-Pay-Later option and a 90-day free returns policy, demonstrate a deep understanding of the challenges faced by retailers in managing inventory and capital.

The impact of Markato is measurable and significant. Since its inception, the platform has grown rapidly, expanding its team and forging partnerships with over 200 brands, 80% previously unavailable in Asia. This expansion signifies Markato's success and highlights its role as a gateway for unique global brands into the Asian market.

In summary, Markato is more than just a marketplace; it's a revolutionary force in the B2B wholesale industry in Asia. With its innovative approach to bridging the gap between Asian retailers and global brands, Markato is poised to redefine the wholesale buying experience, unlocking new opportunities and driving growth in the retail sector.