LG to take on iPhone 8 with its 6-inch OLED display smartphone

LG has developed its OLED FullVision display technology that would debut on the V30 smartphone to take on Apple iPhone 8.

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In a move to counter Apple's next iPhone, LG is set to bring its new smartphone with a 6-inch OLED display. The South Korean has built its proprietary display technology called FullVision that will bring minimised bezels to the upcoming smartphone.

Likely to emerge as the LG V30, the new smartphone is asserted to have upper and lower bezels reduced by 20 and 50 percent compared to the last year's V20. The FullVision OLED display on the device will include 4.15 million pixels with a QHD+ resolution.

It is notably not the first time when LG has played with an OLED panel. In fact, the company is using its OLED technology in the smartphone market since the launch of the G Flex 2 back in 2015. However, the new shift is strategically planned to make things difficult for flagships debuting later this year -- especially to devastate the iPhone 8 launch that is just around the corner.

"With competition in the global smartphone space fiercer now than ever, we felt that this was the right time to reintroduce OLED displays in our mobile products," said Juno Cho, president of LG Electronics Mobile Communications, in a press statement.

Curved screen with ergonomic design

LG is using plastic OLED technology (P-OLED) that would help the company provide a curved screen on the new smartphone with an ergonomic design. On the top, the device will be protected by a Corning Gorilla Glass 5 that makes a shatter-resistant build. There will also technologies such as an advanced encapsulation and pixel scanning to enhance visuals on the screen as well as deliver a better battery life.

VR as a key area to cover

Interestingly, LG is projecting its new development to enable virtual reality (VR) experience while on the go. The smartphone will, therefore, include support for HDR10 and offer faster response time -- tens of times faster than a conventional LCD.

LG's interest in delivering an immersive experience suggests that the new smartphone will be compatible with Google's DayDream VR. The technology, which was released in November last year, was first debuted on Pixel and Pixel XL handsets but recently arrived on Samsung Galaxy S8 lineup.

Unlike LG's stand, Apple is apparently more inclined towards augmented reality (AR) than VR. CEO Tim Cook already highlighted the potential of AR in the coming future and released ARKit for iOS developers. Moreover, a recent patent application revealed the first AR glasses by the iPhone maker that would be compatible with the new iPhone model.­

LG hasn't announced any further details about its iPhone 8 competitor. But indeed, the ongoing quarter is the best time for the Korean manufacturer to bring its piece of innovation. It would bring it to the arena that is likely to bring the new iPhone against the Huawei Mate 10 and Samsung Galaxy Note 8.