A study by Nasdaq revealed the growing importance of the eCommerce industry. It showed that 95% of shopping around the world will be done through eCommerce platforms by 2040. With the already high demand for Amazon among millennials, eCommerce companies must work hard on their marketing strategies to survive the fierce competition.
Word of the mouth plays a crucial role in determining the success of a brand. People tend to speak to their family or friends when they are unsatisfied with the services or products of a company. This shows that eCommerce companies must invest their energy and resources in providing high quality services. When the task of marketing and PR are outsourced, many companies have witnessed an improvement in their sales and profit numbers. This ensures that professionals take care of the two important aspects of a successful business – quality and advertisement.
What do customers want from an eCommerce store?
Customers value five things the most – quick service, smooth website navigation, cheaper items, responsive customer support, and high quality products. All these aspects fall under the ambit of a company's operations. Even if a business does its best to cater to the demands of the consumer, they must reach a wide range of audiences to ensure growth for their company. Customers can only enjoy the benefit of a smooth purchasing experience if they are aware of a brand's offering and credibility.
Marketing, social media advertisement, and PR are the three ways through which any company in the eCommerce industry can make its mark. PR establishes the credibility of a brand, marketing ensures a comprehensive promotion of the website and social media targets the audience who might be interested in the offerings of the company. Sojas Media is an established full-service marketing agency that provides reliable services in terms of digital marketing.
