Consumers make informed choices: Bhaskar Ahuja shares his entrepreneurial story of strategic product management

Bhaskar Ahuja

Short history of product management

The roots of product management come from the 1930s and are linked to a memo issued by Mr. Neil H. McElroy, a Procter & Gamble executive manager (and the former United States Secretary of Defense under President Eisenhower), declaring that each individual product brand deserves to be treated as a separate business due to its complexity. He noticed that success could be achieved through evaluating customer satisfaction. His vision was upheld by Bill Hewlett and David Packard, who focussed on the customer and involved them in the decision-making process. As a result, product management became recognizable, it represented the voice of a customer.

Key principles

Modern product managers face a different world of challenges. Today, people are overwhelmed by the variety of products and services and have no time to form judgments. Hence, modern product management must deliver transparent information about the product.

Bhaskar Ahuja delivers transparent software product management solutions

Bhaskar Ahuja, as an accomplished entrepreneur and startup product developer, focuses on software product management. He has been a part of several startup ventures, from technology-driven software enterprises, to brick and mortar, and even e-commerce startups. During his time in college, he had already set up his first venture. Bhaskar accepts obstacles and looks for quality solutions. Currently, he is focused on the development of his company Originscale, which takes advantage of blockchain and Artificial Intelligence technologies for bringing absolute transparency and trust into the global supply chains. Bhaskar believes that simplification and technological progress in the supply chain contribute directly to greater change. Supply chain management connects different business areas. Novel and transparent technology in the supply chain will automatically improve the sustainability of countless sectors.

I am on a mission to enable humans to make confident choices about what they want to produce and consume, thereby creating sustainable communities, Bhaskar admits. It is challenging for businesses to serve this demand of transparency, as they have no control of their supply chains.

Bhaskar gained expertise in software development, architecture, delivery, and management thanks to leading large multi-disciplinary teams that influenced the ground for systemic change. Bhaskar identified how to successfully boost the operations of small to medium manufacturers. SaaS-based Origin scale takes care of simplifying operations with automation, transparent manufacturing process, and fulfilling multi-channel sales. His solutions lead to: transparency.

Transparency saves time and gains loyalty

Transparency in business is mandatory for companies to comply, as customers want to understand what they buy. Today's society has very little time to dwell on consumer decisions. Consequently, product information should be clear and visible. Secondly, people want to be more informed about the products due to social awareness. Ethical sourcing and environmental impact of the product are no longer an insider's secret. The majority of consumers care where their products come from, how they are manufactured, and whether the production process is ethical.

Trust is earned

Bhaskar Ahuja believes that giving people a fair choice is the best way to impact the planet. Trust is a powerful tool in modern business. Consumers are tired of being lured by empty marketing promises. New-age strategic product management must protect businesses from losing their credibility. Technological advancements in the supply chain are a good start.

It is challenging for businesses to produce top-quality products and sell with confidence. They have no control of their supply chains, Bhaskar comments. At Origin scale, we take a unique approach by connecting manufacturing, commerce, and QA with a sharp focus on direct customer engagement.

This article was first published on November 19, 2021