Apple Removes 29,800 Apps From China Store: Report

The Chinese government has long sought to enforce stricter rules on the gaming industry to remove sensitive content

Apple Inc has removed around 29,800 apps from the Chinese app store on Saturday, which includes more than 26,000 games, as per a data research firm named Qimai.

The takedowns came amid the fight against the unlicensed games by the Chinese authorities. The tech company did not give any immediate response when requested for a comment pon the issue.

Apple Removes Apps From Chinese App Store

A man looks at the screen of his mobile phone in front of an Apple logo outside its store in Shanghai, China on July 30, 2017.

Earlier this year Apple gave game publishers an end-of-June deadline to submit a government-issued license number enabling users to make in-app purchases. China's Android app stores have long complied with those regulations. It is not clear why Apple is enforcing them strictly this year. The smartphone maker removed more than 2,500 titles from its app store over the first week of July. Games affected by the sweep included titles from Zynga and Supercell, research firm SensorTower reported at the time.

The Chinese government has long sought to enforce stricter regulations on its gaming industry to remove sensitive content. The approval process for games looking to enable in-app purchases is long and complicated, hurting all but the largest game developers, industry insiders say.

"This affects small- and mid-sized developers' incomes the most, but due to the difficulties of acquiring a business licence, it's devastating to the whole iOS game industry in China," said Todd Kuhns, marketing manager for AppInChina, a firm that helps overseas companies distribute their apps.

(With agency inputs)

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