The impact of TV ads and online ads has successfully bridged the gap between the brands and the audience. For any brand, these ads play a crucial role in delivering the brand's message to the target audience. One thing to also understand is the fact that which personality would be suitable to carry the brand's message to the dedicated target audience. Electronic brand and conglomerate Philips recently unveiled an ad for its trimmers featuring the renowned choreographer, actor, and director Sahaj Singh Chahal. With the trend of beard and grooming in demand in the Indian market, Sahaj turned out to be a perfect choice for this ad.
Sahaj recently took to his social media as he shared the TVC with his fans. The ad majorly runs during the IPL 2021 matches streaming on the OTT platform Disney+ Hotstar. With the overarching campaign idea #DapperBecomesRoutine, it was one of the smart moves by the brand to air the ad during the cricket matches to garner the attention of male teenagers and youngsters. Speaking about the association, Chahal said, "It was a fun shoot, and I thoroughly enjoyed being a part of this ad. It has its quirk, and I have been getting a lot of messages from my near and dear ones as they watch this beautiful ad on their mobile and TV screens."
Moreover, the choreographer has earlier done advertisements for some of the top-notch brands like Hyundai, Shell Engine Oil, Ranbaxy, Ties2families.com, Cheetos, Tuk 3 Juice, and Siyaram's. With Philips, Sahaj is hopeful that the list of brands in his kitty will expand by the end of this year. Sahaj has been widely considered as a household name among the best choreographers, and it is through his dance skills, he has grabbed everyone's attention recently. His videos and collaborations with social media influencers and actors have always been a massive hit among the audience on social media.
As much as he loves dancing, Sahaj is also a passionate actor. He believes that acting and dancing go hand in hand. "Both require skills as well as expressions to emote yourself on the screen or on the stage. And I am someone who loves to bring out expressions through these skills", said Sahaj. Having worked in many music videos as an actor, Sahaj Singh Chahal will soon be seen as the second lead in a film called 'Rocket Gang'. He is currently shooting for the film. Balancing the skill of acting and dancing, Sahaj has undeniably been proving his mettle as a young, dynamic and versatile personality.