Lazada to launch online revolution shopping event

Lazada is launching another instalment of Online Revolution, expected to be the biggest online shopping event this year in Southeast Asia.

Employees are seen through the logo of online retailer Lazada. Reuters

Southeast Asia's e-commerce leader Lazada is partnering with entrepreneurs and small and medium-sized businesses for what is expected to be the region's biggest online shopping event.

Lazada is continuing its Online Revolution shopping event this year with more than 135,000 sellers, more than the double of the number who joined in 2016. These include home-based businesses in Indonesia, Malaysia, Singapore, the Philippines, Thailand, and Vietnam.

These businesses will be able to reach out to as many as 560 million consumers in the region. The Online Revolution 2017 is themed "Shop the Universe" and will commence on November 11.

Prior to the event, Lazada will be facilitating a series of conferences and events for sellers. The e-commerce player will also offer these sellers a suite of online tutorials, webinars and workshops to teach them how to sell on the online platform, deck out their online "storefront" and use data analytics to attract more visitors.

Lazada's Group Chief Marketplace Officer Aimone Ripa di Meana said Lazada wants to create an ecosystem in which merchants can expand or start their companies online seamlessly.

"Not everyone is an expert in selling online and as the eCommerce leader in the region, we at Lazada are committed to eliminating as many hurdles for aspiring entrepreneurs so that they can grow with us and serve the millions of customers," he said.

In fact, Lazada has established a network of service providers to aid sellers in various aspects of their online selling operations.

"People see us as an eCommerce app but we are far more than that. We are a platform for aspiring entrepreneurs to grow their business. Helping them grow and contributing to the economy is a far more rewarding mission," he added.

To recall, Online Revolution started in December 2012 with the aim of introducing e-commerce as a convenient way of shopping. In 2016, two million items were ordered in just the first day of the event.