The market for the K-pop industry has been globally growing by leaps and bounds in the last few years. Even during the Covid-19-hit 2020, it has remained a worldwide cultural phenomenon and the latest lists released by Twitter tells about its increasing popularity.
How K-pop Industry Set Twitter on Fire
Twitter has released a couple of lists pertaining to the most-trending K-pop topics on its platform from 1 January to 31 December. "Even in a year where the sounds of K-pop were not able to fill the arenas and venues that they typically do, the Social Media Icon#KpopTwitter community set a new worldwide record and K-pop artists continued to energize their global fanbase on Twitter.
Throughout the COVID-19 pandemic last year, Twitter provided the most thrilling social soundtrack for K-Pop fans, and enabled them to share their love for their favorite K-pop artists with their friends, as well as make new ones all over the world," Taiwan News quotes YeonJeong Kim, Head of Global K-Pop Partnerships at Twitter, as saying.
Stars use Twitter's #BlueRoom
The lockdown due to Covid-19 gave an opportunity for the artists to interact more with their fans online and many used Twitter's #BlueRoom to connect with the netizens. Towards the end of the year, Twitter teamed up with MAMA (Mnet ASIAN MUSIC AWARDS) to bring K-stars closer to their fans.
Icon#2020MAMA and Social Media Icon#MAMA2020 hashtags topped real-time trends worldwide on Twitter in 68 markets and a total of 126 million tweets were generated to this event between 29 October and 6 December.
As stars and fans used this platform more and more, a total of 6.7 billion K-pop related Tweets were generated in 2020 which clearly tells the growing popularity of the South Korean music industry among the netizens.
Top 20 Markets Tweeting about K-pop in 2020
Indonesia is at the numero uno position followed by Thailand and South Korea. Check out the top 20 list:
3) South Korea
4) the Philippines
5) the USA
14) the UK
The top 20 markets tweeting about K-pop ranked by unique voices in 2020:
2) the United States
4) South Korea
5) the Philippines
11) the United Kingdom
17) Saudi Arabia
The top 10 most-mentioned K-pop artists on Twitter in 2020:
The top 10 most-mentioned K-pop songs on Twitter in 2020
1) BTS' "Dynamite"
2) BTS' "ON"
3) BTS' "Black Swan"
4) BTS' "Life Goes On"
5) GOT7's "Breath"
6) NCT's "RESONANCE"
7) BLACKPINK's "How You Like That"
8) TWICE's "MORE & MORE"
9) BTS' "Boy With Luv"
10) BTS' "Shadow"