International Women's Day 2018: Google India kicks off '#HerStoryOurStory' campaign

International Women's Day 2017
A vendor sells flowers for the upcoming International Women's Day at the Rizhsky flower market in Moscow, Russia March 7, 2017. Reuters

Amid global allegations of gender bias, Google India has kickstarted #HerStoryOurStory campaign ahead of International Women's Day that falls on March 8. The campaign is aimed at celebrating women's empowerment and uncovering their inspiring stories of trials, hope and success in everyday life.

As part of the campaign, Google will be sharing woman hero stories through online videos, putting spotlight on women who have not just fought societal, cultural and economic barriers to achieve their dreams but are also redefining women's role in the society and business through technology.

The campaign will showcase stories of trials, hope and success of women across India.

"Many studies show that one of the major barriers that prevent women in India from growing is the lack of relatable and realistic role models from a similar background.

"We are committed to empowering women, across both urban and rural India, by investing in providing access to tools and skill sets required to grow and succeed," Sapna Chadha, Director Marketing (SEA and India) Google, said in a statement.

"On International Women's Day, we want to bring forward stories and voices of women who are not just transforming their lives but also their communities along the way. We are celebrating the success of women from all walks of life -- who can inspire many more women to follow their dreams," Chadha said.

Women, both in urban and rural India, who are overcoming barriers and succeeding, can post their inspiring stories across social platforms using #HerStoryOurStory, the statement said.