Instagram reaches 700 million user base

The last 100 million users were added to the platform in just four months.


Instagram has just announced that it has reached a user base of 700 million with an addition of last 100 million in the last four months. Until last December, the photo-sharing social media app had 600 million users.

"We're thrilled to announce that our community has grown to more than 700 million Instagrammers. And the last 100 million of you joined faster than ever," the company said in a blog post.

According to the company, new and updated features like Stories, Live video, and disappearing messages in Direct has helped it surpass the milestone in such short time.

"We've made it even easier for people across the globe to join the Instagram community, share their experiences and strengthen connections to their friends and passions. With new features like stories, live video and disappearing messages in Direct, people now have more ways than ever to express themselves and feel closer to what matters to them," added the company.

Instagram had reached the first 100 million user base in 2013 and surpassed 200 million in the next year (2014). The photo-sharing service reached 300 million and 400 million users in 2014 and 2015 respectively.

For the record, Facebook bought Instagram in 2012 for $1 billion, in its largest acquisition, a deal which was initially criticised for being a potential risk.

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