The allegations against Google over breaching data privacy have been mounting in countries across the world. Now, Australian regulators are suing Alphabet (Google's parent company) for another set of similar data privacy violations.
The Australian Competition and Consumer Commission (ACCC) alleges that the U.S. based company misled millions of users in the country to get consent and personal information and collected their internet browsing data for targeted advertising. The lawsuit was filed in the Australian Federal Court on July 27.
Prior to the policy update on June 28, 2016, Google promised not to "combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent" but it was removed.
Sims said that Google gained valuable, very sensitive and private information about users combining the Google accounts data and activities on third party websites. It helped the technology giant sell more targeted ads through its Ad Manager and Marketing Platform brands.
Other Cases in Australia
In the land down under, Google has been embroiled in battles with the government. In April, the Australian Government asked Google and Facebook to share ad revenue with news outlets in the country, in an effort to rescue local media outlets. The Treasurer of Australia directed ACCC to create a mandatory code around that.
Last week, Google, Facebook and Twitter were named in a $300 billion lawsuit for banning cryptocurrency ads that harmed local legitimate Australian businesses that depended on blockchain.
Cases Around the World
However, it is not just Australia. Google is facing lawsuits around the world regarding privacy breach. In the U.S., the company was penalized with $22.5 million for privacy assurances to users of Apple's Safari browser.
Last month, Google was named in a $5 billion class-action lawsuit for tracking users even in incognito mode or private browsing sessions.
Since then, U.K., Spain, France, Germany, Czech Republic, Italy, Norway and several other European countries have opened legal cases against Google over data and privacy breach.
Apart from data privacy lawsuits, countries across the globe have launched investigations and lawsuits for its another product -- Android -- over advertisements and other applications. In India, Google was slapped with an anti-trust case for allegedly forcing mobile manufacturers to include Google applications in exchange for full-fledged Android version.