IBTimes UK

Tom Hiddleston reportedly lost modelling deal with Armani because of his relationship with Taylor Swift. The 35-year-old actor was hoping to replace the Bad Blood singer's former boyfriend, Calvin Harris.

According to The Mirror, the luxury brand's bosses are not impressed with Hiddleston's public displays of affection with Swift. On 3 July, he showed off his love for the Red singer by wearing a white tank top that said "I ❤️ T.S." and a temporary tattoo on his arm that had a T with a heart around it, at the beach in Rhode Island.

IBTimes UK

A source said: "Tom was on the shortlist as they examined who could take over from Calvin."

"Obviously with Tom now being Taylor's other half and the Calvin past deal, it would generate huge media coverage and headlines. But Armani see themselves as classier than that and think that a rising sports star may suit their current needs better," the insider added.

"Armani would hate to be seen as getting PR for their brand by riding on Taylor Swift's coat tails, so Tom will not get the job. While Tom is without doubt one of the sexiest actors of his generation, he may not be the right fit this time. The brand is looking at attracting 30-somethings and under, so Tom may be a little too old," the source continued.

IBTimes UK