Another feather has been added to the hallyu star, Song Joong Ki's hat of success. The Descendants of the Sun actor has bagged the top spot, yet again, in the CF model survey. This is Joong Ki's third consecutive win in last three months.
As per Korean Institute of Corporate Reputation, a list of twenty three most popular CF model was initiated after scanning approximately 43,790,880 pieces of data in April. While the 30-year-old continued his stay at number one spot, baseball player Lee Dae Ho of Seattle Mariners bagged second rank followed by Kim Go Eun of Cheese in the trap making it to the third spot.
According to Allkpop, the KICR reported: "When we looked at the May data for CF models, because of a lot of negative data, a lot of CF models' values decreased. It's true that they need to have a lot of exposure, but it's also important to have a positive image."
Meanwhile, talking about other stars, AOA's Seolhyun took the fourth place, while renowned chef Baek Jong Won made it to the fifth position.
However, Joong Ki's Descendants of the Sun co-star Song Hye Kyo saw a downfall in the rankings. The 34-year-old was at the sixth place, compared to her second position in the month of March and April.
According to multiple reports, the final result of the survey depends on many factors. It stated that the outcome is "based on brand reputation index and consumers review", which further relies on the participation value, communication value, media value, and social value of CF models who are valued the most.