Shin Hye Sun, Yang Se Jong top K-drama actors' brand rankings

The Korea Institute for Corporate Reputation analyzed 367.25 million pieces of big data covering 100 drama actors from November 1 to December 2.

(From left) Shin Hye Sun, Yang Se Jong and Seo Hyun Jin
(From left) Shin Hye Sun, Yang Se Jong and Seo Hyun Jin Instagram and SBS

Actress Shine Hye Sun, star of "My Golden Life," and Yang Se Jong of "Temperature of Love" topped the brand reputation rankings for Korean drama actors in December.

The Korea Institute for Corporate Reputation analyzed 367.25 million pieces of big data covering 100 drama actors from November 1 to December 2 and measured the amount of participation, media, communication and community indices. This is a decrease of 14.08 percent from November's data of 427.44 million.

Shin Hye Sun bagged first place with a total score of 11.09 million, an increase from her 11th place finish score of 9.62 million in November.

She is currently starring in the 50-episode drama "My Golden Life," which is the No. 1 TV show in Korea with ratings reaching 39 percent. The series started in September and will wrap up in February.

"Temperature of Love" stars Yang Se Jong and Seo Hyun Jin placed second and third, respectively. Yang Se Jong scored 10.53 million and rose from seventh in November to second place. Seo Hyun Jin got 10.23 million. The drama ended last November 21.

In fourth place is actor Yoo Ji Tae with 9.85 million. He recently starred in the TV series "Mad Dog." Fifth is Jo Jung Suk, star of "Two Cops," with 8.42 million.

Placing sixth to 20th are:

6. Kim Jae Wook - 8.23 million

7. Park Shi Hoo - 7.87 million

8. Go Ara - 7.79 million

9. Kang Sora - 7.72 million

10. Jin Goo - 7.46 million

11. Song Seung Heon - 7.36 million

12. Jung So Min - 7.36 million

13. Jung Eun Ji - 7.21 million

14. Go Jun Hee - 7.12 million

15. Lee Min Ki - 6.95 million

16. Jang Hyuk - 6.78 million

17. Woo Do Hwan - 6.72 million

18. Choi Siwon - 6.49 million

19. Kim Sung Kyun - 6.33 million

20. Park Eun Bin - 6.02 million