Several big game creators are reeling under the pressure created by the success of the popular mobile phone game Pokemon Go and have not yet come up with anything that can give the augmented reality application a tough competition.
Executives of top gaming companies including Angry Birds creator admitted that Pokemon Go would be a tough act to follow.They also said that the gamers should not expect any new release from them soon as it will not be worth it.
"Today is not the right moment to release an (augmented reality) experience. The moment is sort of reserved, I think, for Pokemon Go," said chief executive of mobile game developer N3twork Inc, Neil Young, according to Reuters.
Meanwhile, for many game creators, Pokemon Go has shown paths which they can explore in future to come up with something better.
"Pokemon has really shown new paths and new ways to grow that's very exciting for customers, players, developers," said Frank Gibeau, chief executive of Zynga Inc - creator of Farmville and Mafia Wars, the news agency reported.
However, there are a few others who argue that Pokemon Go does not define the future of gaming.
According to the news agency, Wilhelm Taht, executive vice president of games at Angry Birds-creator Rovio Entertainment Ltd, said: "It's not easy to get people off of their couches. There have been a lot of tries in this area before."
Some have voiced that they would not copy that game as it lacks important social features such as an interaction between players and collaborated hunt.
Meanwhile, Nintendo Co Ltd, which partly owns the Pokemon Company, is celebrating its success.
Niantic developed Pokemon Go has taken the world by storm since its launch in early July. It was first released in New Zealand and Australia followed by the US.
Pokemon Go is a conventional "hide and seek" game where the players have to find virtual characters based on their real-world locations detected through their smartphones.
It has been praised as a fun way to get people outdoors. The game is on its way to becoming the first mobile game to break the US$4 billion-per-year barrier, beating Candy Crush Saga.