Singapore's popular shopping mall, ION Orchard, is all set to turn into a Pokemon hot spot. Singapore is in a state of frenzy after the much-awaited mobile game Pokemon Go was launched there on August 6.
Orchard Turn Developments, the manager of ION Orchard mall, has planned to release hundreds of Pokemon Go lures at the mall. Lures in the game are designed to attract a large number of Pokemon to a specific location. ION Orchard said that the mall will have the 'Lures' from August 2 until August 21.
Moreover, Orchard Turn Developments has partnered with some of its stores and these they will be offering rewards to Pokemon Go players.
Players can win shopping vouchers by participating in social media contests. The participants have to upload a screenshot of a Pokemon Go capture at ION Orchard to the mall's Facebook and/or Instagram with the hashtag #IONgraphy.
Meanwhile, CapitaLand Limited has been launching promotion campaigns across its integrated developments, shopping malls, serviced residences, offices and homes. It is looking forward to attracting more customers by giving them incentives. Players who snap a photo of a Pokemon on Instagram at one of its locations can earn points that can be redeemed for shopping vouchers.
Amidst all these excitements regarding the game, authorities have been constantly warning the players and urging them to play responsibly. The Singapore police released a lengthy advisory on the game, warning players from walking into oncoming traffic, straying into restricted areas, or becoming victims of crimes.
The popular mobile game was released in Singapore and 14 other Asia and Oceanic countries including Indonesia, Malaysia, Philippines, Thailand, and Vietnam on Saturday morning.
Pokemon Go has taken the world by storm since its launch in early July. It was first released in New Zealand and Australia followed by US. The game was launched in Japan on July 22. It was the first country in Asia to have the game.
Pokemon Go is a conventional "hide and seek" game where the players have to find virtual characters based on their real-world locations detected through their smartphones.
It has been praised as a fun way to get people outdoors. The game is on its way to becoming the first mobile game to break the US$4 billion-per-year barrier, beating Candy Crush Saga.