Olympic figure skating gold medalist Kim Yuna emerged as the most talked about female advertising model in South Korea in November.
The Korea Institute for Corporate Reputation has released the results of its latest brand reputation rankings based on an analysis of 15.51 million pieces of big data from October 24 to November 25 covering 50 female brand models, a decrease of 31.44 percent compared to 22.62 million in September.
It ranked the brand models based on communication, media, participation and community values.
Kim Yuna got a total score of 689,459, an increase of 91.89 percent from her September score of 359,298. She has been busy promoting the 2018 Winter Olympics, which will be held in Pyeongchang, South Korea in February.
Girl group AOA member Seolhyun ranked second with 656,211, a big drop from 2.07 million in the last analysis.
Model Han Hye Jin, a cast member of the reality TV show "I Live Alone," grabbed third place with a total score of 629,225, an increase of 154 percent from 247,664 in September.
Actress Go Joon-hee bagged fourth place with 609,375 while singer IU is fifth with 603,088.
Grabbing the sixth to 20th places are:
6. Laboum - 523,732
7. Miss A's Suzy - 451,774
8. APink's Naeun - 434,453
9. Girls' Generation's Taeyeon - 418,217
10. Jang Shin Young - 391,644
11. Red Velvet's Irene - 380,534
12. Park Soo Jin - 380,094
13. Jun Ji Hyun - 372,360
14. EXID's Hani - 370,984
15. Ji Woo - 365,311
16. Kyungri - 361,178
17. Kim Hye-soo - 359,764
18. Girl's Day's Hyeri - 345,559
19. Park Na-rae - 342,345
20. Seo Hyun-jin - 298,438