Google blatantly shows Amazon that the former is not taking competition lightly as the search giant has pulled out YouTube from Amazon Echo Show. Google has also been planning to withdraw its the support for its video-sharing platform on Amazon's streaming devices.

The move comes after Google failed to reach an agreement with Amazon to provide support for the latter's services on the electronics and cloud computing company's products and services. For instance, Amazon does not support Chromecast and Google Home on various platforms.

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"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services," reads Google's statement. "But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products."

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV," the statement added.

Google is giving Amazon a leeway to negotiate; otherwise, YouTube will be pulled from Amazon Fire and Fire TV Stick as well starting January 1. Amazon's Prime Video platform has not been supported by Amazon on Google's Chromecast TV.

"We hope we can reach an agreement to resolve these issues soon," says Google.

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Amazon, on the other hand, calls the YouTube takedown "disappointing." Despite that, the company also hopes to come up with an immediate solution to the problem.

"Echo Show and Fire TV now display a standard web view of and point customers directly to YouTube's existing website," says an Amazon spokesperson. "Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible."