Caitlyn Jenner
Caitlyn Jenner - the new face of H & M athletic wear. REUTERS

Caitlyn Jenner has put all rumors to rest by announcing that she 's now part of the HM campaign.

Last year in December an insider report on DailyMail suggested that Swedish brand H & M was on the lookout for a new face for their upcoming collection and that they might sign a deal with Caitlyn Jenner.

Now the 'I am Cait' star has taken to Twitter to show her excitement on the big news. She posted a behind-the-scenes photo of hers decked up in a workout gear and wrote: "Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned"


Side-swept hair, black Joggers, the Gym ambience -- everything looks amazing in the picture. As Caitlyn has been a former Olympian, she seems one of the apt persons to promote H & M athletic line.

A spokesperson of the multinational brand sid in a statement they want to showcase variety and diversity, and Caitlyn is the best person to do that. 

"For H&M it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world's most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible — in sports and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief."

Apart from H & M, the reality TV star is also working with MAC, the collaboration which she announced last month. The 66-year-old will be designing a lip shade "Finally Free" for the luxury makeup brand under the 'Viva Glam' campaign, the proceedings of which will benefit 'M•A•C AIDS Fund Transgender Initiative'.

"I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little colour on my lips, not a lot during the day. And this rosy nude is the color I've gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It's very simple", she shared.