The logo of Adidas logo is seen on ta store in Yerevan, Armenia Reuters

Indian Super League side FC Pune City and Adidas today announced the #FirstNeverFollows challenge to give young footballers a chance at not only securing a week long professional trial with FC Pune City, but also to win a boot deal worth Rs.50,000 from the kit manufacturer.

The #FirstNeverFollows challenge will give aspiring football players a once in a lifetime shot at turning professional.

To participate in the #FirstNeverFollows challenge, customers need to visit any of Adidas' leading stores between 25th July and 31st August and get details on participation. Upon registration, up to 100 players shall be shortlisted by Adidas and the ISL outfit.

They will then be invited to undertake the skills contest at FC Pune City's training centre. The top 5 players as selected by FC Pune City's coaches from the skills contest shall be offered a professional trial with the ISL club. If the players impress the coaches during their trials, FC Pune City has the option to offer the player(s) a professional contract.

Commenting on the challenge, Damyant Singh, Sr. Marketing Director, Adidas India, said, "Football in India is growing rapidly with many young players aspiring to turn professional. If cricket is a religion in India, football is the passion."

"We at Adidas want to ensure that young, budding football players in the country get an opportunity to showcase their talent and achieve their dream of turning pro.

"The #FirstNeverFollows challenge will give them a chance to train with the best and also a once in a lifetime opportunity to interact with the FC Pune City team. The interaction with the players will surely inspire and encourage the youngsters to continue pursuing their passion for football."

Adding to this, Gaurav Modwel, CEO, FC Pune City, said, "FC Pune City has always believed in promoting young players to the team. #FirstNeverFollows challenge will allow us to directly engage with the players and give them a chance to showcase their skills."

"The selected players will be evaluated by our coaches at FC Pune City, ensuring that they get the best experience of the game and a chance to win a professional contract with us. We are hoping to unearth some exciting talent!"